Did you see the article in paper about children being too materialistic ? Are your chiildren always asking for the latest gadget, toy or electronic device ? It seems you are not alone - materialism was raised as an issue in the Good Childhood Inquiry and echoed by Dr. Rowan Williams, who said ' Children should be encouraged to value themselves for who they are as people rather than what they own. The selling of lifestyles to children creates a culture of material competitiveness and promotes acquisitive individualism at the expense of the principles of community and co-operation ' The whole report is available on The Childrens Society website, have a read and see what you think.